What do Kate Moss and Madonna Have in Common?
On May 8, Barney's New York will be the only store in the United States to offer a limited edition line for Top Shop designed by style icon and model Kate Moss. Moss is slated to make a public appearance in New York on the same day, according to Fashion Week Daily. The collection will be displayed at Barney's CO-OP, the trendy offshoot of the luxury department store in NYC.
Moss, model Milla Jovovich and singer Madonna are part of the trend of non-designers taking on low-priced fashion for retail outlets. M by Madonna, a line that debuted in H&M stores three days ago, is said to "capture her unique style." At a recent event, Madonna wore a $35 dress from her collection. But she did not carry the $34.50 metallic bag from her H&M line - she held a Dior clutch, according to the Independent.
Much like Opening Ceremony's role in bringing Proenza Schouler's line for Target to the heart of NYC, Barney's will provide city fashionistas with the Moss line they would have to visit the UK to buy. But the difference lies in the designers. Low-priced lines have given designers a way to increase awareness of their brands beyond the luxury fashion world. Karl Lagerfeld has done it. Stella McCartney has done it. And now Kate Moss is doing it. While this is great publicity for celebrities that may be falling off the media's radar, the allure of limited edition "designer" lines may fade if these lines become saturated across urban America.
Model and Top Shop designer Kate Moss.
Moss, model Milla Jovovich and singer Madonna are part of the trend of non-designers taking on low-priced fashion for retail outlets. M by Madonna, a line that debuted in H&M stores three days ago, is said to "capture her unique style." At a recent event, Madonna wore a $35 dress from her collection. But she did not carry the $34.50 metallic bag from her H&M line - she held a Dior clutch, according to the Independent.
Much like Opening Ceremony's role in bringing Proenza Schouler's line for Target to the heart of NYC, Barney's will provide city fashionistas with the Moss line they would have to visit the UK to buy. But the difference lies in the designers. Low-priced lines have given designers a way to increase awareness of their brands beyond the luxury fashion world. Karl Lagerfeld has done it. Stella McCartney has done it. And now Kate Moss is doing it. While this is great publicity for celebrities that may be falling off the media's radar, the allure of limited edition "designer" lines may fade if these lines become saturated across urban America.
Labels: designers, fashion public relations, New York
posted by Jessica at 9:30 PM
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