On the Marc in London

London Fashion Week, often overlooked compared to its Paris and Milan counterparts, will be getting more attention this season because of one designer. Marc by Marc Jacobs, which has never been shown outside of New York, debuts in London on Feb. 16, the final day of fashion week. While Jacobs will be drooled over by reporters tonight, highlights from this week also include Giles, Christopher Kane and Gareth Pugh.

Marc Jacobs storefront on in Mayfair. Photo: Fashionunited

Jacobs is also opening his first London store this week on Mount Street, Mayfair. The 2,700 square foot store is only his second in Europe. Coordinating the store opening with his runway show was a great decision for the New York City-based designer.

It is no coincidence Style.com reported that London was "back on the fashion high it hasn't seem for a decade." Typically a less prominent fashion week, London is getting unprecidented attention thanks to some talents new British designers and the appearance by Jacobs.